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Predictive behavioral targeting is all about presenting the advertisements, which match the behavioral profile of the recipient. Such profile is created on the basis of visited pages, social-demographic data as well as lifestyle of the user. Such knowledge allows to match the advertisements with the product interests, what makes them more “user-friendly”.
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effectiveness Behaviorally targeted ads prove to be more effective than the similar campaigns run in the standard model. It’s easy explicable, because advertisement, which fits better needs .... read more
precision Thanks to behavioral targeting we reach the specified group of users, whose profile is very well defined. In our offer you can find 17 predefined profiles, which allow the potential advertiser to place the ad more precisely ... read more
technology Predictive Behavioral Targeting system was created on the basis of innovative technology supplied by German based company nugg.ad. Thanks to cooperation with Fraunhofer Institue nugg.ad ... read more